REPORT 2014
N-EXPO TOKYO REPORT
Number of exhibitor & booth by area
N-EXPO 2014
| Area | Exhibitor | Booth | The ratio to total exhibitors |
The ratio to total booth |
| Waste disposal/resource recovery | 176 | 1,034 | 28.54% | 49.36% |
| Demolitiopn/3R, waste business corner | 20 | 34 | 3.24% | 1.62% |
| N-EXPO venture corner | 16 | 17 | 2.59% | 0.81% |
| Thermal | 14 | 67 | 2.27% | 3.20% |
| Biomass/organicity waste disposal treatment | 33 | 52 | 5.34% | 2.48% |
| IT solution, analysis, measurement | 21 | 30 | 3.40% | 1.43% |
| Water/soil/air/environmental improvement | 77 | 235 | 12.49% | 11.23% |
| Corner for earthquake disaster correspondence | 15 | 12 | 2.43% | 0.57% |
| Radioactive material, analysis, decontamination technology | 17 | 20 | 2.76% | 0.95% |
| Affiliate, academic institution & Eco-products | 27 | 31 | 4.38% | 1.48% |
| Collection & transport | 23 | 153 | 3.73% | 7.30% |
| Bioplastic/package for environment | 25 | 41 | 4.05% | 1.96% |
| Others | 23 | 123 | 3.73% | 5.87% |
| N-EXPO sub-total | 487 | 1,849 | 78.95% | 88.26% |
| GWPE (Global Warming Preservation Exhibition) | 18 | 20 | 2.93% | 0.95% |
| Power saving, energy saving measures | 54 | 102 | 8.75% | 4.88% |
| Reproduction energy measures | 44 | 113 | 7.10% | 5.39% |
| GWPE venture corner | 12 | 8 | 1.95% | 0.38% |
| Others | 2 | 3 | 0.32% | 0.14% |
| GWPE sub-total | 130 | 246 | 21.05% | 11.74% |
| Grand-total | 617 | 2,095 | 100.00% | 100.00% |
Number & ratio of visitors by type
N-EXPO 2014
| Type | Number | % | Sub-total | % | |
| 1 | General & industrial waste management business | 30,068 | 18.0% | 39,639 | 23.7% |
| 2 | Environmental preservation & recycling | 7,322 | 4.4% | ||
| 3 | Demolition | 2,249 | 1.3% | ||
| 4 | Environmental machine, equipment & material | 15,994 | 9.6% | 34,066 | 20.4% |
| 5 | Plant maker | 6,487 | 3.9% | ||
| 6 | Equipment sales trading company | 11,585 | 6.9% | ||
| 7 | Commodity manufacturing, sales, and distribution service | 25,413 | 15.2% | 30,544 | 18.3% |
| 8 | Transportation and warehouse | 2,391 | 1.4% | ||
| 9 | Hotel, food & beverage and food service industry | 1,447 | 0.9% | ||
| 10 | Agriculture, forestry and fisheries | 1,293 | 0.8% | ||
| 11 | Construction | 16,690 | 10.0% | 33,276 | 19.9% |
| 12 | House and real estate | 1,744 | 1.0% | ||
| 13 | Energy relation | 4,417 | 2.6% | ||
| 14 | IT relation | 2,836 | 1.7% | ||
| 15 | Medical institution | 323 | 0.2% | ||
| 16 | Office general | 7,266 | 4.3% | ||
| 17 | Pundit | 758 | 0.5% | 17,368 | 10.4% |
| 18 | Consulting | 6,671 | 4.0% | ||
| 19 | Research laboratories & intelligence agency | 2,236 | 1.3% | ||
| 20 | Civilian | 3,526 | 2.1% | ||
| 21 | Student etc. | 4,177 | 2.5% | ||
| 22 | The Diet & local authority representative | 536 | 0.3% | 11,127 | 6.7% |
| 23 | Central government office | 531 | 0.3% | ||
| 24 | Local public entity | 4,537 | 2.7% | ||
| 25 | Other related group | 5,523 | 3.3% | ||
| 26 | Press | 1,190 | 0.7% | 1,190 | 0.7% |
| TOTAL | 167,210 | 100.0% | 167,210 | 100.0% | |
Public Relations and Advertising Activities
We performed the following advertising and publicity activities of N-EXPO 2014 TOKYO
■Campaign Poster:
We provided campaign posters to supporters, cooperative corporations, exhibitors, prefectures, towns and villages, clean centers, health centers, the chamber of commerce and industry, embassies, consulates, universities, laboratories and other offices.
■Advertising for Newspaper
We advertised in Nikkan Kogyo Shimbun (PR planning), the Recycling Economy Times, The Hoso Times and others.
■Advertising for Magazine
We made an announcement in advertisements placed in Weekly Economist, Weekly Toyo Keizai, Monthly the Waste, Bimonthly magazine E-Contecture, Bimonthly Magazine Stop the Global Warming, Sanpai Next, Monthly Food Packaging, Monthly CARTON BOX.
■Invitations
We prepared invitations, posters delivery addresses and engaged in other activities.
Each exhibitor delivered invitations to their possible potential visitors (Total issued tickets: one million).
■Transportation Advertisement
We put advertisements in trains on all JR lines in the of metropolitan area, Keihintohoku Line, Negishi Line, Saikyo Line (including Linkai Line), Chuo Line (Rapid Service), Odakyu Line, Keio Line, Seibu Line, Tobu Tojo Line, Tokyo all Metro Lines, Toei Subway and on all Metropolitan bus lines.
■Internet Advertising
We advertised in various DSE including Logicad, MicroAd, MarketOne, etc., and placed banner advertisements in environment-focus specialized sites in Korea, Taiwan, China and Hong Kong. We also inserted advertising in e-mail transmissions and the Nippo webpage.
■News release
We sent a news release the central government and agency press meetings, newspaper companies, TV stations, radio stations, specialized trade papers and magazines, embassies, and consulates.
■Media Relations
-- TV --
NHK Niigata Broadcasting Station, NHK International Broadcasting
-- Newspapers and Magazines --
TV, radio, Internet, general circulation newspapers and magazines, specialized journals and trade journals
(1,190 contacts in total)
■Campaign Poster:
We provided campaign posters to supporters, cooperative corporations, exhibitors, prefectures, towns and villages, clean centers, health centers, the chamber of commerce and industry, embassies, consulates, universities, laboratories and other offices.
■Advertising for Newspaper
We advertised in Nikkan Kogyo Shimbun (PR planning), the Recycling Economy Times, The Hoso Times and others.
■Advertising for Magazine
We made an announcement in advertisements placed in Weekly Economist, Weekly Toyo Keizai, Monthly the Waste, Bimonthly magazine E-Contecture, Bimonthly Magazine Stop the Global Warming, Sanpai Next, Monthly Food Packaging, Monthly CARTON BOX.
■Invitations
We prepared invitations, posters delivery addresses and engaged in other activities.
Each exhibitor delivered invitations to their possible potential visitors (Total issued tickets: one million).
■Transportation Advertisement
We put advertisements in trains on all JR lines in the of metropolitan area, Keihintohoku Line, Negishi Line, Saikyo Line (including Linkai Line), Chuo Line (Rapid Service), Odakyu Line, Keio Line, Seibu Line, Tobu Tojo Line, Tokyo all Metro Lines, Toei Subway and on all Metropolitan bus lines.
■Internet Advertising
We advertised in various DSE including Logicad, MicroAd, MarketOne, etc., and placed banner advertisements in environment-focus specialized sites in Korea, Taiwan, China and Hong Kong. We also inserted advertising in e-mail transmissions and the Nippo webpage.
■News release
We sent a news release the central government and agency press meetings, newspaper companies, TV stations, radio stations, specialized trade papers and magazines, embassies, and consulates.
■Media Relations
-- TV --
NHK Niigata Broadcasting Station, NHK International Broadcasting
-- Newspapers and Magazines --
TV, radio, Internet, general circulation newspapers and magazines, specialized journals and trade journals
(1,190 contacts in total)
Questionnaire Surveys from Visitors & Exhibitors
Through the exhibition period from May 27 (Tue) to May 30 (Fri), we conducted 250 visitor surveys each day.
Out of the 1,000 surveys over the total four days, we received 976 valid responses.
*Visitors
Out of the 1,000 surveys over the total four days, we received 976 valid responses.
*Visitors
| How do you know about N-EXPO 2014 ? | Ages | |||
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| Managerial position | Which field did you interested in ? | |||
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*Exhibitors
We sent out questionnaires to the exhibitors and participating circles, and obtained 384 answers out of 617 questionnaires (62%).
The main answers as follows.
Q. Impression, opinion and requests of the Exhibition. We also asked about the willingness to participate in 2015 exhibition (excerpt).)
A. We will participate in the next exhibition. → 17.4%
*We could introduce our products to many visitors. (Manufacturers of waste processing system and medical waste processing)
*How about evaluating excellent technology and companies to spread such information throughout Japan. (New high-tech material manufacturers)
A. We will plan to participate in the next exhibition. → 38.0%
*Thanks to the arrangement of entrance reception at each hall, visitor attractions became less biased. (Machinery manufacturer)
*For mutual communication among exhibitors, preliminary viewing date should be provided. (Plaster board recycling related company)
A. We will discuss whether to participate in the next exhibition. → 39.6%
*We felt that our industry did not fit the exhibition. (Paint manufacturer)
*Visitor attraction depends on the location of the booth. (Environment organization)
*The numbers of exhibitors of large-scale companies were small. We hope that more construction machinery manufacturers participate in the exhibition. (Attachment manufacture and sales company)
A. We will not participate in the next exhibition. → 1.0%
*The space for business talks was not large enough. (Energy-saving equipment selling company)
*The location of the booth is not good. (Hydraulic equipment related company)
A. Others. → 4.0%
We sent out questionnaires to the exhibitors and participating circles, and obtained 384 answers out of 617 questionnaires (62%).
The main answers as follows.
Q. Impression, opinion and requests of the Exhibition. We also asked about the willingness to participate in 2015 exhibition (excerpt).)
A. We will participate in the next exhibition. → 17.4%
*We could introduce our products to many visitors. (Manufacturers of waste processing system and medical waste processing)
*How about evaluating excellent technology and companies to spread such information throughout Japan. (New high-tech material manufacturers)
A. We will plan to participate in the next exhibition. → 38.0%
*Thanks to the arrangement of entrance reception at each hall, visitor attractions became less biased. (Machinery manufacturer)
*For mutual communication among exhibitors, preliminary viewing date should be provided. (Plaster board recycling related company)
A. We will discuss whether to participate in the next exhibition. → 39.6%
*We felt that our industry did not fit the exhibition. (Paint manufacturer)
*Visitor attraction depends on the location of the booth. (Environment organization)
*The numbers of exhibitors of large-scale companies were small. We hope that more construction machinery manufacturers participate in the exhibition. (Attachment manufacture and sales company)
A. We will not participate in the next exhibition. → 1.0%
*The space for business talks was not large enough. (Energy-saving equipment selling company)
*The location of the booth is not good. (Hydraulic equipment related company)
A. Others. → 4.0%
