REPORT 2017

N-EXPO TOKYO REPORT


N-EXPO 2017 / Number & ratio of visitors by type

  Type Number % Sub-total %
1 General Waste, Indusriral Waste, Recycling Industry 36,949 23.4% 41,469 26.2%
2 Environmental Preservation, Water, Soil, Atmosphere 2,956 1.9%
3 Demolition Work 1,564 1.0%
4 Environment-related Machinery, Equipment and Material Manufacturers 10,386 6.6% 32,006 20.2%
5 Plant Suppliers 5,232 3.3%
6 Steel and Metal Industry 3,249 2.1%
7 Transport Equipment Related Industry 1,771 1.1%
8 Petrochemical Industry 2,741 1.7%
9 Equipment Sales and Trading 8,627 5.5%
10 Manufacture and Trading Business 31,234 19.7% 36,977 23.4%
11 Tranportation and Warehousing Industry 3,720 2.4%
12 Hotels, Restaurants, Food Services and Comprehensive Services 1,817 1.1%
13 Medical Institution, Welfare Facilities 206 0.1%
14 Construction Industry 16,525 10.4% 24,601 15.6%
15 Housing Industry, Real Estate 1,124 0.7%
16 Electric, Gas, Water Supply, Heat Supply 2,070 1.3%
17 Information and Communication Service 1,939 1.2%
18 Agriculture, Forestry, Fishery and Mining 827 0.5%
19 Genral Business Places 2,116 1.3%
20 Academic Experts 928 0.6% 12,046 7.6%
21 Consultants 5,478 3.5%
22 Research Institutions, Intelligence Services 1,627 1.0%
23 General Citizens 2,142 1.4%
24 Students, 1,871 1.2%
25 National Diet Members and Local Assembly Members 546 0.3% 9,976 6.3%
26 Central Government Offices 469 0.3%
27 Local Governments 3,759 2.4%
28 Other Related Organizations 5,202 3.3%
29 Press and Media Related 1,122 0.7% 1,122 0.7%
TOTAL 158,197 100.0% 158,197 100.0%

N-EXPO 2017 / Number of exhibitor & booth by area

Area Exhibitor Booth The ratio to
total exhibitors
The ratio to
total booth
Waste Recycling / Waste Disposal / Demolition Area 181 1,221 28.1% 53.9%
Confidential Document / Security Measure Corner 6 9 0.9% 0.4%
Collection / Distribution / Transportation / Safekeeping / Physical Distribution Area 28 239 4.3% 10.5%
Biomass / Organic Waste Processing Area 36 72 5.6% 3.2%
Environmental Software / Scale / Measurement / Analysis Area 31 44 4.8% 1.9%
Bioplastic / Packaging / Eco-Products Area 13 30 2.0% 1.3%
Autonomy Area 42 50 6.5% 2.2%
Thermal Area 29 109 4.5% 4.8%
Civil Engineering / Construction / Disaster Countermeasure Corner 13 55 2.0% 2.4%
Water Treatment / Water Purification Area 56 74 8.7% 3.3%
Soil / Atmosphere / Environmental Improvement Area 50 94 7.8% 4.1%
Affiliate Organization / Academic Organization Area 19 22 2.9% 1.0%
N-EXPO Venture Corner 11 12 1.7% 0.5%
N-EXPO sub-total 515 2,031 79.8% 89.6%
GWPE Venture Corner 16 19 2.5% 0.8%
Power / Energy Saving Technology Area 18 22 2.8% 1.0%
Intense Heat Countermeasure Corner 29 46 4.5% 2.0%
Alternative Energy / Reproducing Energy Area 63 124 9.8% 5.5%
Global Warming Prevention Area 4 25 0.6% 1.1%
GWPE sub-total 130 236 20.2% 10.4%
Grand-total 645 2,267 100.0% 100.0%

Questionnaire Surveys of Visitors

Over a period of four days from May 23 (Tue.) to 26 (Fri.), we carried out a survey of 250 visitors each day. Out of the 1,000 surveys conducted over the four days, we received 949 responses (about 95%). Thank you for your cooperation.
How did you hear about this exhibition?   Age
 
(1) Complimentary ticket from exhibitor .............. 43%
(2) Internet .............. 27%
(3) Complimentary ticket from organizers ............ 20%
(4) Transportation advertisement .............. 4%
(5) Other. .............. 3%
(6) Newspaper .............. 2%
(7) Magazine .............. 1%
 
(1) 20-29 ........................... 7%
(2) 30-39 ........................... 9%
(3) 40-49 ........................... 23%
(4) 50-59 ........................... 31%
(5) 60-69 ........................... 24%
(6) Over 69 ......................... 8%
 
In which area were you interested?   Position
 
(1) Waste Recycling / Waste Disposal / Demolition ......... 18%
(2) Water Treatment / Water Purification ........... 11%
(3) Power / Energy Saving Technology .............. 10%
(4) Global Warming Prevention ............... 10%
(5) Soil / Atmosphere / Environmental Improvement ......... 9%
(6) Intense Heat Countermeasure ............... 8%
(7) Alternative Energy / Reproducing Energy .................... 7%
(8) Biomass / Organic Waste Processing ......... 6%
(9) Collection / Distribution / Transportation / Safekeeping / Physical Distribution .............................................................. 6%
(10) Bioplastic / Packaging / Eco-Products ........ 3%
(11) Civll Engineering / Construction / Disaster Countermeasure ...... 3%
(12) Confidential Document / Security Measure ......... 3%
(13) Environmental Software / Scale / Measurement / Analysis, ....... 2%
(14) Autonomy ........................................................... 1%
(15) Affiliate Organization / Academic Organization ..................... 1%
(16) Thermal .............................................................. 1%
(17) Venture .............................................................. 1%
 
(1) Management .......... 21%
(2) Director ................. 16%
(3) Manager ................ 14%
(4) Section Chief ............ 6%
(5) Chief ...................... 3%
(6) General staff ........... 24%
(7) Other .................... 18%

Public Relations & Advertising Activities

We carried out the following PR and advertising activities of N-EXPO & GWPE in 2017
■Posters
Posters were sent to supporters and sponsors, exhibitors, prefectures and municipalities, clean centers, health centers, chambers of commerce, embassies and consulates, universities, high schools and colleges of technology, research institutes, and other businesses..
■Newspaper Advertisements
Ads were placed in Nikkan Kogyo Shimbun (PR planning), The Recycling Economy Times, The Hoso Times, and other newspapers.
■Magazine Advertisements
Ads were placed in Monthly the Waste, Bimonthly E-Contecture, Bimonthly Prevention of Global Warming, Sanpai Next, Monthly Food Packaging Japan, Monthly Carton & Box, and other magazines.
■Complimentary Tickets
Secretariat and exhibitors send complimentary tickets to addresses where posters were delivered and other places (Total tickets issued: 1.2 million)
■Transportation Advertisements
Ads were posted on all JR East lines in the Tokyo metropolitan area, Keihin Tohoku Line, Negishi Line, Saikyo Line (including the Rinkai Line), Chuo Line Rapid Service, Odakyu Line, Keio Line, Seibu Line, Tobu Tojo Line, all Tokyo Metro lines, Toei subway and Toei bus lines, JR West local and rapid trains, Osaka Municipal subway.
■Internet Advertisements
Ads were placed in various demand-side platforms (such as Logicad and MarketOne) and Google Display Network, Yahoo Display Network, Google AdWords, Yahoo Sponsored Search, and PR Times. Banner ads were placed on environmental-focus sites in Korea, Taiwan, China, and Hong Kong. Ads were also placed on the Nippo Internet and inserted in email transmissions.
■News Releases
News releases were sent to central government press clubs, newspaper companies, TV stations, radio stations, specialized trade magazines and papers, embassies, and consulates.
■Media Relations
<Television>
NHK, TBS TV, TV Tokyo, NIPPON TV, MX TV.
<Press>
Press attendance of 1,108 contacts from television and radio, internet, general newspapers and magazines, specialized newspapers and magazines, trade newspapers and magazines, other.