REPORT 2018
N-EXPO TOKYO REPORT
N-EXPO 2018 / Number & ratio of visitors by type
| |
Type |
Number |
% |
Sub-total |
% |
| 1 |
General Waste, Industrial Waste, Recycling Industry |
39,301 |
24.8% |
44,371 |
28.0% |
| 2 |
Environmental Preservation, Water, Soil, Atmosphere |
3,263 |
2.1% |
| 3 |
Demolition Work |
1,807 |
1.1% |
| 4 |
Environment-related Machinery, Equipment and Material Manufacturers |
9,570 |
6.0% |
31,510 |
19.9% |
| 5 |
Plant Suppliers |
5,065 |
3.2% |
| 6 |
Steel and Metal Industry |
3,607 |
2.3% |
| 7 |
Transport Equipment Related Industry |
1,874 |
1.2% |
| 8 |
Petrochemical Industry |
2,853 |
1.8% |
| 9 |
Equipment Sales and Trading |
8,541 |
5.4% |
| 10 |
Manufacture and Trading Business |
30,634 |
19.4% |
35,895 |
22.8% |
| 11 |
Tranportation and Warehousing Industry |
3,452 |
2.2% |
| 12 |
Hotels, Restaurants, Food Services and Comprehensive Services |
1,565 |
1.0% |
| 13 |
Medical Institution, Welfare Facilities |
244 |
0.2% |
| 14 |
Construction Industry |
14,675 |
9.2% |
23,366 |
14.7% |
| 15 |
Housing Industry, Real Estate |
1,298 |
0.8% |
| 16 |
Electric, Gas, Water Supply, Heat Supply |
2,414 |
1.5% |
| 17 |
Information and Communication Service |
1,852 |
1.2% |
| 18 |
Agriculture, Forestry, Fishery and Mining |
877 |
0.6% |
| 19 |
General Business Places |
2,250 |
1.4% |
| 20 |
Academic Experts |
779 |
0.5% |
11,835 |
7.5% |
| 21 |
Consultants |
5,504 |
3.5% |
| 22 |
Research Institutions, Intelligence Services |
1,526 |
1.0% |
| 23 |
General Citizens |
2,096 |
1.3% |
| 24 |
Students |
1,930 |
1.2% |
| 25 |
National Diet Members and Local Assembly Members |
541 |
0.3% |
10,192 |
6.4% |
| 26 |
Central Government Offices |
463 |
0.3% |
| 27 |
Local Governments |
3,930 |
2.5% |
| 28 |
Other Related Organizations |
5,258 |
3.3% |
| 29 |
Press and Media Related |
1,053 |
0.7% |
1,053 |
0.7% |
| TOTAL |
158,222 |
100.0% |
158,222 |
100.0% |
N-EXPO 2018 / Number of exhibitor & booth by area
| Area |
Exhibitor |
Booth |
The ratio to
total exhibitors |
The ratio to
total booth |
| Waste Recycling / Waste Disposal / Demolition Area |
179 |
1,320 |
28.8% |
58.1% |
| Hazardous Waste Treatment Area |
3 |
4 |
0.5% |
0.2% |
| Confidential Document/Security Measure Corner |
4 |
10 |
0.6% |
0.5% |
| Collection/Distribution/Transportation/Safekeeping/Physical Distribution Area |
19 |
155 |
3.1% |
6.8% |
| Biomass/Organic Waste Processing Area |
32 |
73 |
5.1% |
3.2% |
| Environmental Software/Scale/Measurement/Analysis Area |
24 |
38 |
3.9% |
1.7% |
| Bioplastic/Packaging/Eco-Products Area |
7 |
15 |
1.1% |
0.7% |
| Autonomy Area |
54 |
64 |
8.7% |
2.8% |
| Thermal Area |
15 |
84 |
2.4% |
3.7% |
| Civil Engineering/Construction/Disaster Countermeasure Corner |
13 |
20 |
2.1% |
0.9% |
| Water Treatment/Water Purification Area |
80 |
116 |
12.9% |
5.1% |
| Soil/Atmosphere/Environmental Improvement Area |
50 |
120 |
8.0% |
5.3% |
| Affiliate Organization/Academic Organization Area |
20 |
21 |
3.2% |
0.9% |
| N-EXPO Venture Corner |
10 |
12 |
1.6% |
0.5% |
| N-EXPO sub-total |
510 |
2,052 |
82.0% |
90.4% |
| GWPE Venture Corner |
10 |
16 |
1.6% |
0.7% |
| Power / Energy Saving Technology Area |
6 |
12 |
1.0% |
0.5% |
| Intense Heat Countermeasure Corner |
33 |
58 |
5.3% |
2.6% |
| Alternative Energy / Reproducing Energy Area |
58 |
126 |
9.3% |
5.5% |
| Global Warming Prevention Area |
5 |
7 |
0.8% |
0.3% |
| GWPE sub-total |
112 |
219 |
18.0% |
9.6% |
| Grand-total |
622 |
2,271 |
100.0% |
100.0% |
Questionnaire Surveys of Visitors
Over a period of four days from May 22 (Tue.) to 25 (Fri.), we carried out a survey of 250 visitors each day. Out
of the 1,000 surveys conducted over the four days, we received 952 responses (about 95%). Thank you for your
cooperation.
| How did you hear about this exhibition? |
|
Age |
 |
|
 |
(1) Complimentary ticket from exhibitor ......... 49.8%
(2) Complimentary ticket from organizers ........... 26.1%
(3) Web .............. 12.3%
(4) Newspaper ............... 3.8%
(5) Magazine ......... 1.4%
(6) Transportation advertisement ............... 1.4%
(7) Television Commercial .................... 0.5%
(8) Other ......... 4.7%
|
|
|
(1) 20-29 ........................... 5%
(2) 30-39 ........................... 13%
(3) 40-49 ........................... 34%
(4) 50-59 ........................... 29%
(5) 60-69 ........................... 12%
(6) Over 69 ......................... 7% |
|
| |
| In which area were you interested? |
|
Position |
 |
|
 |
(1) Waste Recycling/Waste Disposal/Demolition ......... 27%
(2) Water Treatment/Water Purification ........... 11%
(3) Soil/Atmosphere/Environmental Improvement .............. 8%
(4) Biomass/Organic Waste Processing ............... 7%
(5) Collection/Distribution/Transportation/Safekeeping/Physical Distribution ......... 7%
(6) Global Warming Prevention ............... 6%
(7) Power/Energy Saving Technology .................... 6%
(8) Bioplastic/Packaging/Eco-Products ......... 5%
(9) Alternative Energy/Reproducing Energy ......... 5%
(10) Civil Engineering/Construction/Disaster Countermeasure ......... 4%
(11) Hazardous waste Treatment ......... 3%
(12) Intense Heat Countermeasure ......... 3%
(13) Environmental Software/Scale/Measurement/Analysis ......... 2%
(14) Confidential Document/Security Measure ......... 2%
(15) Thermal ......... 1%
(16) Autonomy ......... 1%
(17) Venture ......... 1%
(18) Affiliate Organization/Academic Organization ......... 1%
|
|
|
(1) Management .......... 20%
(2) Director ................. 14%
(3) Manager ................ 16%
(4) Section Chief ............ 6%
(5) Chief ...................... 4%
(6) General staff ........... 25%
(7) Other .................... 15% |
|
Public Relations & Advertising Activities
We carried out the following PR and advertising activities of N-EXPO & GWPE in 2018
■Posters
Posters were sent to supporters and sponsors, exhibitors, prefectures and municipalities, clean centers,
health centers, chambers of commerce, embassies and consulates, universities, high schools and colleges of technology, research institutes, and other businesses..
■Television Commercial
TV Tokyo
■Newspaper Advertisements
Ads were placed in Nihon Keizai Shimbun, Nikkei Sangyo Shimbun, Nikkan Kogyo Shimbun (PR planning), The Recycling Economy Times, The Hoso Times, and other newspapers.
■Magazine Advertisements
Ads were placed in Monthly the Waste, Bimonthly E-Contecture, Bimonthly Prevention of Global Warming, Sanpai Next, Monthly Food Packaging Japan, Monthly Carton & Box, and other magazines.
■Complimentary Tickets
Secretariat and exhibitors send complimentary tickets to addresses where posters were delivered and other places (Total tickets issued: 1.2 million)
■Transportation Advertisements
Ads were posted on all JR lines in Japan.
■Internet Advertisements
Ads were placed in various demand-side platforms (such as Logicad and MarketOne) and Google Display Network, Yahoo Display Network, Google AdWords, Yahoo Sponsored Search, and PR Times. Banner ads were placed on environmental-focus sites in Korea, Taiwan, China, and Hong Kong. Ads were also placed on the Nippo Internet and inserted in email transmissions.
■News Releases
News releases were sent to central government press clubs, newspaper companies, TV stations, radio stations, specialized trade magazines and papers, embassies, and consulates.
■Media Relations
＜Television＞
Fuji TV, Toyam TV etc.
＜Press＞
Press attendance of 1,053 contacts from television and radio, internet, general newspapers and magazines, specialized newspapers and magazines, trade newspapers and magazines, other.
