REPORT 2015

N-EXPO TOKYO REPORT


Number & ratio of visitors by type


N-EXPO 2015
  Type Number % Sub-total %
1 General Waste, Indusriral Waste, Recycling Industry 37,175 22.2% 42,509 25.4%
2 Environmental Preservation, Water, Soil, Atmosphere 3,072 1.8%
3 Demolition Work 2,262 1.4%
4 Environment-related Machinery, Equipment and Material Manufacturers 10,973 6.5% 33,445 19.9%
5 Plant Suppliers 5,077 3.0%
6 Steel and Metal Industry 2,987 1.8%
7 Transport Equipment Related Industry 2,174 1.3%
8 Petrochemical Industry 3,193 1.9%
9 Equipment Sales and Trading 9,041 5.4%
10 Manufacture and Trading Business 32,989 19.7% 39,806 23.8%
11 Tranportation and Warehousing Industry 4,037 2.4%
12 Hotels, Restaurants, Food Services and Comprehensive Services 2,467 1.5%
13 Medical Institution, Welfare Facilities 313 0.2%
14 Construction Industry 17,820 10.6% 27,681 16.5%
15 Housing Industry, Real Estate 1,368 0.8%
16 Electric, Gas, Water Supply, Heat Supply 2,498 1.5%
17 Information and Communication Service 2,150 1.3%
18 Agriculture, Forestry, Fishery and Mining 1,018 0.6%
19 Genral Business Places 2,827 1.7%
20 Academic Experts 695 0.4% 13,506 8.2%
21 Consultants 6,177 3.7%
22 Research Institutions, Intelligence Services 1,447 0.9%
23 General Citizens 2,448 1.5%
24 Students, 2,739 1.6%
25 National Diet Members and Local Assembly Members 542 0.3% 9,612 5.7%
26 Central Government Offices 372 0.2%
26 Local Governments 3,775 2.3%
26 Other Related Organizations 4,923 2.9%
26 Press and Media Related 981 0.6% 981  
TOTAL 167,540 100.0% 167,540 100.0%

Number of exhibitor & booth by area


N-EXPO 2015
Area Exhibitor Booth The ratio to
total exhibitors		 The ratio to
total booth
Demolition/3R/Waste Processing Business Area 35 47 5.6% 2.17%
Waste Recycling /Waste Disposal Area 166 1,083 26.5% 50.12%
Biomass/Organic Waste Processing Area 25 52 4.0% 2.41%
Collection/Distribution/Transportation/Physical Distribution/Safekeeping Area 31 246 4.9% 11.38%
Water Treatment/Water Purification Area 77 145 12.3% 6.71%
Soil/Atmosphere/Environmental Improvement Area 54 111 8.6% 5.14%
Environmental Software/Scale/Measurement/Analysis and
Solution Technology Area		 21 30 3.3% 1.39%
Construction/Disaster Prevention/Disaster Reduction Area 11 11 1.8% 0.51%
Affiliate Organization/Academic Organizaition Eco-Products Area 36 31 5.7% 1.43%
Thermal Area 18 67 2.9% 3.10%
Bioplastic & Eco Packaging Area 17 32 2.7% 1.48%
N-EXPO Venture Corner 17 17 2.7% 0.79%
N-EXPO sub-total 508 1,872 81.0% 86.63%
GWPE Venture Corner 17 16 2.7% 0.74%
Global Warming Preventive Countermeasures Area 10 16 1.6% 0.74%
Power & Energy Saving Technology Area 32 61 5.1% 2.82%
Alternative Energy/Reproducing Energy Area 60 196 9.6% 9.07%
GWPE sub-total 119 289 19.0% 13.37%
Grand-total 627 2,161 100.00% 100.00%

Questionnaire Surveys of Visitors


Over a period of four days from May 26th (Tue) to 29th (Fri), we carried out a survey of 250 visitors each day.
Out of the 1,000 surveys conducted over the four days, we received 868 responses (about 87%). Thank you for your cooperation.
How did you hear about this exhibition?   Age
 
(1) Complimentary ticket from exhibitor .............. 43%
(2) Internet .............. 25%
(3) Complimentary ticket from organizers ............ 15%
(4) Other .............. 6%
(5) Newspaper. .............. 6%
(6) Magazine .............. 3%
(7) Transportation advertisement .............. 2%
  
(1) 20-29 ........................... 8%
(2) 30-39 ........................... 12%
(3) 40-49 ........................... 24%
(4) 50-59 ........................... 23%
(5) 60-69 ........................... 21%
(6) 70-79 ........................... 8%
(7) No response/unknown .... 4%
 
In which area were you interested?   Position
 
(1) Recycling and industrial waste treatment ......... 20%
(2) Water treatment and water purification ........... 11%
(3) Global warming prevention measures .............. 11%
(4) Power- and energy-saving measures ............... 11%
(5) Soil, air, and environmental improvement ......... 1%
(6) Biomass and organic waste treatment ............... 9%
(7) Environmental management software, scale, measurement, analysis, and environmental solutions .................... 5%
(8) Collection, transport, logistics, and storage ......... 4%
(9) Promotion of new energies and renewables ........ 4%
(10) Disassembly, 3R, and processing businesses .... 3%
(11) Bio-plastics and environmentally-friendly packaging ......... 3%
(12) National resilience, disaster prevention, and disaster mitigation ......... 3%
(13) Venture businesses corner ............................. 1%
(14) Related groups and organizations, academic organizations, eco-products ......... 1%
(15) Thermal-related ............................................ 1%
 
(1) Management .......... 19%
(2) Director ................. 8%
(3) Manager ................ 15%
(4) Section Chief .......... 7%
(5) Chief ..................... 4%
(6) General staff .......... 21%
(7) Other .................... 23%
(8) No response/unknown ..... 4%

Public Relations and Advertising Activities


We carried out the following PR and advertising activities of N-EXPO & GWPE
■Posters:
Posters were sent to supporters and sponsors, exhibitors, prefectures and municipalities, clean centers, health centers, chambers of commerce, embassies and consulates, universities, high schools and colleges of technology, research institutes, and other businesses..
■Newspaper Advertisements
Ads were placed in Nikkan Kogyo Shimbun (PR planning), The Recycling Economy Times, The Hoso Times, and other newspapers.
■Magazine Advertisements
Ads were placed in Monthly the Waste, Bimonthly magazine E-Contecture, Bimonthly magazine Prevention of Global Warming, Sanpai NEXT, Monthly Food Packaging Japan, Monthly magazine Carton & Box, and other magazines.
■Complimentary Tickets
Secretariat and exhibitors send complimentary tickets to addresses where posters were delivered and other places (Total tickets issued: 1.1 million)
■Transportation Advertisements
Ads were posted on all JR East lines in the Tokyo metropolitan area, Keihin Tohoku Line, Negishi Line, Saikyo Line (including the Rinkai Line), Chuo Line Rapid Service, Odakyu Line, Keio Line, Seibu Line, Tobu Tojo Line, all Tokyo Metro lines, Toei subway and Toei bus lines, JR West
local and rapid trains, Osaka Municipal subway.
■Internet Advertisements
Ads were placed in various demand-side platforms (such as Logicad and MarketOne) and Google Display Network, Yahoo Display Network, Google AdWords, Yahoo Sponsored Search, and PR Times. Banner ads were placed on environmental-focus sites in Korea, Taiwan, China, and Hong Kong. Ads were also placed on the Nippo Internet and inserted in email transmissions.
■News Releases
News releases were sent to central government press clubs, newspaper companies, TV stations, radio stations, specialized trade magazines and papers, embassies, and consulates.
■Media Relations
＜Television＞
TBS Television, TV Tokyo, NHK Kochi Broadcasting Station, Reuters TV
＜Press＞
Press attendance of 981 contacts from television and radio, internet, general newspapers and magazines,
specialized newspapers and magazines, trade newspapers and magazines, other.

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